SaaS Valuation Calculator
Estimate a value range for a SaaS business from its core metrics. Enter your email to see the result. It is an estimate from general market rules of thumb, not an appraisal or an offer.
How this estimate works
Revenue multiple
ARR (MRR × 12) times a multiple that starts at 3x and moves between 1.5x and 10x with growth, retention, gross margin, churn, customer concentration and years in operation.
Profit multiple
Seller's discretionary earnings (SDE) times 2.5x to 3.5x, depending on size. If you leave SDE at zero, the estimate assumes SDE is 30% of ARR.
The range
The higher of the two figures is the midpoint. The range runs from 25% below to 25% above it.
Business metrics
Set these to match the business, then ask for the estimate. It runs the same valuation method our brokers use, and it tells you where the number is weak.
How much recurring revenue grew over the last twelve months.
Profit plus what the owner takes out of the business. Leave at 0 if you do not know it: the estimate then uses the revenue methods only, and says so.
Set the numbers to match the business. Enter your details below to see the estimate.
See your estimate
Enter your name and email to see the estimated range.
Frequently asked questions
How accurate is this estimate?
It applies general SaaS rules of thumb to the numbers you enter. It does not verify your inputs, and actual prices depend on diligence, deal terms, buyer demand and market conditions. For a formal valuation, such as for an SBA loan, tax or legal purposes, use a qualified appraiser.
What is a typical multiple for a small SaaS business?
Smaller, owner-run SaaS businesses are often priced on profit. Acquire.com reported a median sale at 3.9x profit for 2024 and 2025, and FE International's August 2026 benchmarks put SDE multiples at roughly 2.5x to 4x under $1M ARR. Larger, faster-growing companies are more often priced on ARR.
What is net revenue retention (NRR)?
NRR measures how much recurring revenue you keep and expand from existing customers over a period, after churn, downgrades and upgrades. Above 100% means existing customers alone grow revenue, even before you add new ones.
What is the Rule of 40?
Growth rate plus profit margin of 40% or more. It was coined for larger software companies, so treat it as a rough health check for a small SaaS business, not a pricing rule.
Why does customer concentration affect value?
When a few customers produce a large share of revenue, losing one can seriously hurt the business. Buyers discount concentrated revenue because it adds risk.
Want to talk through the result?
Tell us about the business and we will reply by email.